10 things to expect from Apple’s iPhone 6 launch on Sept 9

by Ben Rossi, Information Age

With the iPhone 6 looking set to be unveiled by Apple on September 9, Information Age brings together the ten most likely features that will, or won’t, make it into the launch.

Apple gets its fair share of criticism these days, but one thing it can’t be accused of is an inability to generate a buzz, seemingly without even trying. With that in mind, there’s no doubt that the world will be watching as CEO Tim Cook unveils the iPhone 6 at a media event, according to Recode.net, on September 9.

While Apple’s notoriously secretive approach to just about everything may just barely still be considered an endearing part of its appeal, Cook will know the company’s strong association with innovation could hang on the reaction to this launch.

Despite undoubtedly maintaining a brand enviable to every business in the world, an emerging wind of change from the Far East has began to threaten Apple’s dominance in a mobile market it famously revolutionised.

Many have questioned the advances in innovation that Apple’s recent iPhone models have made, so the pressure is on Cook and co to deliver. As ever, the rumour mill has been in overdrive in the lead up to the launch, but Information Age has brought together the most likely things you should expect to see on September 9. Read Rossi’s predictions